The Viral Video Manifesto: Cadbury Dairy Milk – Airport Trucks Advert (2008)

Cadbury Dairy Milk – Airport Trucks Advert (2008)

Cadbury makes a misstep with Trucks – no crashes, no stunts, no surprises.

Chapter 13: For Marketers: Be Bold Enough to Be Unforgettable

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The Viral Video Manifesto, from McGraw-Hill, by Stephen Voltz and Fritz Grobe explores how to create contagious content. Voltz and Grobe are the cofounders of EepyBird, a company specializing in viral video. Advertising Age call their first video the most important commercial content of the year. That first video, The Extreme Diet Coke & Mentos Experiments, took the idea of dropping Mentos into soda and turned it into one of the best known viral videos of all time. Their viral videos have earned two Emmy nominations, won four Webby Awards, landed them on Vh1's list of greatest Internet superstars, and were voted GoViral's Online Game Changer of the Decade. Altogether, EepyBird's videos have now been seen over 150 million times. In addition to creating viral marketing campaigns for brands like Coca-Cola, OfficeMax, and ABC Family, Grobe and Voltz also give presentations at corporate events on viral video, creativity, and innovation. They have been featured on The Late Show with David Letterman, The Today Show, Ellen, and Mythbusters. EepyBird has performed live in London, Paris, Las Vegas, and Istanbul. They have appeared in videos for Blue Man Group, Barenaked Ladies, and Weezer (the Grammy-winning Pork & Beans). And they have even set several Guinness world records. Most of all, EepyBird spends countless hours exploring how everyday objects can do extraordinary things - and how that can then be turned into successful viral videos.

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