THE VIRAL VIDEO MANIFESTO – VIDEO LIST

Case Study 5: The T-Mobile Welcome Back

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Case Study 6: Lachen in der U-Bahn (Laughing in the Subway) →

The T-Mobile Welcome Back (2010)
This bit of guerilla theater from T-Mobile is over-produced and more aggressive compared to the more successful T-Mobile Dance.

The T-Mobile Dance (2009)
T-Mobile saw great success with this video with no product integration. They were simply, and powerfully, the source of the content that makes us smile.

Disneyland Musical Marriage Proposal (2009)

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