‘Coca-Cola’ Glass Magic – New from EepyBird!

May 7, 2013

We’re proud to present our latest EepyBird video – sponsored by Coca-Cola. We’ve worked with Coca-Cola a bunch in the past and continue to admire their spirit of playfulness and creativity. Over the years, they have shown a lot of wisdom in viral video, finding ways to give their gigantic brand a relatable, human presence. They’re not afraid to relax their corporate constraints in order to make something really cool. Feel free to leave a comment and let us know what you think!

The Seductive Trap of Production Values

April 9, 2013

by Fritz Grobe

The great film critic Roger Ebert passed away this past week, and several lists of his infamous scathing reviews have been circulating. One of his surprising negative reviews got us thinking about the trap of high production values. Here’s a bit of Ebert’s thumbs down review of Butch Cassidy and the Sundance Kid, starring Paul Newman and … Read More

(Not) Sharing: A Cautionary Tale

March 19, 2013

by Fritz Grobe

A few days ago, I watched an online video that blew me away and I immediately wanted to share it with my friends. But I didn’t. How did it move so quickly from being a video I couldn’t wait to tell people about to being a video I didn’t share at all?

Here’s what happened.

On March … Read More

Viral Tips for Marketers – Tip #1: Think Sideshow, Not Story

March 14, 2013

One of the biggest mistakes that skilled, well-intentioned marketers make when creating viral videos is to employ the traditional storytelling methods of television and film.  But the Internet isn’t about story, it’s about sideshow.

Viral video is the 21st century sideshow.

Think about it. The most popular videos on YouTube range from the bizarre to the beautiful, and are gritty, … Read More