Ultra Reality: What would you do in this situation?

by Fritz Grobe

Ultra Reality: What would you do in this situation?
from MundoLGChile

This is another great prank from LG, but once again, this one is mean. One of the victims gets quite angry, and I can see why. Being mean is a shortcut to unforgettable, but it also has a cost. The prank is clever and unforgettable, so it will get shared, but pranksters should remember that active, positive emotion is more contagious than negative. When you’re glad you’re not the victim, you’re less likely to share, and when you wish you had been there, you’re more likely to share.

Rule One: Be True: ★★★

Rule Two: Don’t Waste My Time: ★★½

Rule Three: Be Unforgettable: ★★★½

Rule Four: Humanity: ★★★

Overall: ★★★

‘Coca-Cola’ Glass Magic – New from EepyBird!

We’re proud to present our latest EepyBird video – sponsored by Coca-Cola. We’ve worked with Coca-Cola a bunch in the past and continue to admire their spirit of playfulness and creativity. Over the years, they have shown a lot of wisdom in viral video, finding ways to give their gigantic brand a relatable, human presence. They’re not afraid to relax … Read More

The Seductive Trap of Production Values

by Fritz Grobe

The great film critic Roger Ebert passed away this past week, and several lists of his infamous scathing reviews have been circulating. One of his surprising negative reviews got us thinking about the trap of high production values. Here’s a bit of Ebert’s thumbs down review of Butch Cassidy and the Sundance Kid, starring Paul Newman and … Read More

(Not) Sharing: A Cautionary Tale

by Fritz Grobe

A few days ago, I watched an online video that blew me away and I immediately wanted to share it with my friends. But I didn’t. How did it move so quickly from being a video I couldn’t wait to tell people about to being a video I didn’t share at all?

Here’s what happened.

On March … Read More