THE VIRAL VIDEO MANIFESTO: THE BOOK
“Voltz and Grobe have deciphered the magic of making viral videos.”
—Stafford Green, The Coca-Cola Company
How can you make the next YouTube blockbuster? It’s easier than you think!
One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O’Brien, and NPR were calling.
Since then, more than 100 million people have watched “The Extreme Diet Coke & Mentos Experiments.” Why? Because they did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:
Be True . . . Don’t fake it. Make it real.
Don’t Waste My Time . . . Get down to business right away.
Be Unforgettable . . . Show us something we’ve never seen before.
It’s All About Humanity . . . An emotional connection is the key to sharing.
The most successful viral videos follow all four of these rules, and the legions of unsuccessful viral video attempts almost always make the same kinds of mistakes.
In this book, Stephen and Fritz show you what works, what doesn’t, and why.
You’ll see examples of the four rules in action in a variety of situations and learn how to apply them in making your own online videos.
For marketers, the book also includes four chapters with information specifically about how to integrate your brand into videos that are built to go viral.