To go along with our Top 5 Tips for Going Viral, here are our Top 5 Tips for Marketers. If you’re making a viral video for your brand, here are 5 key things you need to know.
Viral video is an amazing tool for marketers. T-Mobile saw a 22% increase in handset sales with their T-Mobile Dance in the U.K. With our videos, Coca-Cola saw a 5% spike in sales of 2-liter bottles of Diet Coke in the U.S. — twice. And Mentos sales went up 15% for the year — three years running. And Blendtec saw sales go up a staggering 700% with their “Will It Blend?” viral video series.
How do you harness the power of viral video for your company? How do you make sure you don’t end up sabotaging the spread of your video with clumsy brand messaging? Check out our top 5 tips, and for a complete look at the four rules for creating contagious content, check out our book, The Viral Video Manifesto.