Google Guest Speakers: Stephen & Fritz on Authors@Google

Last month, it was a real treat to speak at YouTube headquarters in San Bruno, CA about “The Viral Video Manifesto”.  We talked about why the old tools and techniques of film & TV don’t work online and why a fresh new perspective is needed when creating videos designed to go viral.  We also outlined our 4 Rules for creating contagious content, took a close look at last month’s viral sensation “Drive Through Invisible Driver Prank”, and fielded questions from curious YouTube staff about what works and what doesn’t in the world of viral video.  Click the video to watch the full presentation!