Last week, Stephen was featured on the top technology website CNET News speaking about “The Business of Viral Videos” and it is our pleasure to share the video with you here! Tune in to find out what we learned from our own viral success, why contagious online video is now so critical to marketing and brand management, plus get a sneak preview of what we’re up to next in the EepyLab!
One of the hot viral videos this month is Rahat Hossain’s Drive Thru Invisible Driver Prank. Let’s take a look and see how it does on the four rules from The Viral Video Manifesto.
Rule One: Be True
Rahat does a really good job here. His intro sets things up perfectly. He’s out in a real parking lot somewhere, not … Read More
TV and film production relies on fancy camera tricks and quick cuts to hold a viewer’s attention. This is precisely what doesn’t work in viral video. In viral video, you want to show us something real, and you don’t want anything to get in the way. This week, we’re pleased to offer you an excerpt on this topic from The … Read More
Over the last six years of creating crazy Coke & Mentos experiments and other viral videos, we have discovered many useful principles. But if we had just 5 minutes to tell you what to do before making a viral video, these would be our Top 5 Tips. The old rules of film and TV don’t work online, but these tips … Read More
Looking for our picks for the top 10 overall viral videos of 2012? Click here.
Viral video is about more than people just falling and hurting themselves. It’s become a powerful way for brands to create an emotional connection with consumers. Most importantly, as more and more traditional ads just get ignored, viral video is a way you can make … Read More