To go along with our Top 5 Tips for Going Viral, here are our Top 5 Tips for Marketers. If you’re making a viral video for your brand, here are 5 key things you need to know.
Viral video is an amazing tool for marketers. T-Mobile saw a 22% increase in handset sales with their T-Mobile Dance in the U.K. With our videos, Coca-Cola saw a 5% spike in sales of 2-liter bottles of Diet Coke in the U.S. — twice. And Mentos sales went up 15% for the year — three years running. And Blendtec saw sales go up a staggering 700% with their “Will It Blend?” viral video series.
How do you harness the power of viral video for your company? How do you make sure you don’t end up sabotaging the spread of your video with clumsy brand messaging? Check out our top 5 tips, and for a complete look at the four rules for creating contagious content, check out our book, The Viral Video Manifesto.
One of the biggest mistakes that skilled, well-intentioned marketers make when creating viral videos is to employ the traditional storytelling methods of television and film. But the Internet isn’t about story, it’s about sideshow.
Viral video is the 21st century sideshow.
Think about it. The most popular videos on YouTube range from the bizarre to the beautiful, and are gritty, weird, wonderful, bold, daring and often unabashedly strange. Whether highly crafted, or spontaneously captured, viral videos give their audience something to gawk at and that same audience will click away the second you lose their interest or waste their time.
Although there are some notable narrative viral videos (they usually involve celebrities), storytelling is a generally a hindrance rather than a help. It wastes valuable time, and distances the viewer from the immediacy and the emotion, making them a whole lot less likely to share your video.
So when creating your content, give us your unforgettable hook and then deliver on it right away. Forget about story. Focus on sideshow.
Stephen & Fritz are cofounders of EepyBird Studios, the company behind the Coke and Mentos phenomenon and other viral campaigns that have been seen over 150 million times. Viral video specialists since 2006, they... [Read More]
At EepyBird Studios, we've worked with companies like Coca-Cola, OfficeMax, McDonald's, ABC Family, and Blue Man Group to connect those brands with over 150 million viewers. What can we do for you? [Read More]