The Viral Video Manifesto: A Video Introduction

It is our pleasure to present Video Blog #1 – an intro to our new book and the four rules for creating contagious video content.  Online video is a new kind of video and all the old rules, the tricks and techniques you’ve learned from TV and movies simply don’t work.  What does work are these four principles:

Rule 1: Be True
Rule 2: Don’t Waste My TIme
Rule 3: Be Unforgettable
Rule 4: It’s All About Humanity

Viral video is all about connecting with people.  Tune in and learn how to create video that will get your viewers to stop what they are doing and tell their friends: “You’ve gotta see this!”