VIDEOS IN THE BOOK
Here is a complete collection of all the videos mentioned in the book, even those mentioned in passing, so that you can easily watch them whenever you want.
The videos are organized by chapter so that you can readily find all the videos referenced in the order in which they are mentioned in the chapter you are reading.
If you are trying to find a particular video, try using the search bar.
Click on the chapter titles listed below to watch the videos from each chapter:
Introduction: Creating a Virus
Chapter 1: Everything You Know is Wrong
Chapter 2: The Most Important Idea in This Book
Rule One: Be True
Chapter 3: Show Me Something Real
Chapter 4: Just Press Record and Do It
Chapter 5: I Am the Camera. Take Me There.
Chapter 6: For Marketers: Be Honest
Rule Two: Don’t Waste My time
Chapter 7: Nothing but the Money Shots
Chapter 8: Don’t Tell Me a Story
Chapter 9: For Marketers: No #&$@ing Product Shots
Rule Three: Be Unforgettable
Chapter 10: Do Something Different
Chapter 11: Own It
Chapter 12: Capture a Unique Moment
Chapter 13: For Marketers: Be Bold Enough to Be Unforgettable
Rule Four: Ultimately, It’s All About Humanity
Chapter 14: Give Me the Thrill of Victory and the Agony of Defeat
Chapter 15: Show Humanity, Not Perfection
Chapter 16: For Marketers: Let Your Brand Be Human
Final Words: Start Your Own Epidemic
Case Study 1: Daft Hands: Harder, Better, Faster, Stronger
Case Study 2: A Dramatic Surprise on a Quiet Square
Case Study 3: The Little Girl Giant
Case Study 4: Dude Transports 22 Bricks on His Head
Case Study 5: The T-Mobile Welcome Back
Case Study 6: Lachen in der U-Bahn (Laughing in the Subway)
Case Study 7: Time-Lapse Comparison: Skyscrapers, Jigsaw Puzzles, and Noah Kalina
Case Study 8: “Torn,” by David Armand and Natalie Imbruglia
Case Study 9: KONY 2012
Case Study 10: Old Spice | The Man Your Man Could Smell Like
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