Chapter 13: For Marketers: Be Bold Enough to Be Unforgettable

Cadbury’s Gorilla Advert Aug 31st 2007 (2007)
This just might be a gorilla that really knows how to play the drums.

Cadbury Eyebrows (official version) (2009)

Cadbury Dairy Milk – Airport Trucks Advert (2008)
Cadbury makes a misstep with Trucks – no crashes, no stunts, no surprises.

Will It Blend? – iPhone (2007)

dove evolution (2006)
Dove makes it classy, thought provoking, and unforgettable.

Embrace Life – always wear your seat belt (2010)
Sussex Safer Roads goes poetic in this memorable public service video.

Sony BRAVIA – Balls (Hi-Res) (2005)

The T-Mobile Dance (2009)
T-Mobile saw great success with this video with no product integration. They were simply, and powerfully, the source of the content that makes us smile.

The Force: Volkswagen Commercial (2011)
Volkswagen set the bar for a Superbowl ad going viral online.

The Extreme Diet Coke & Mentos Experiments II – The Domino Effect (2006)
The original viral version was on Google Video.

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