Chapter 16: For Marketers: Let Your Brand Be Human

Your Secret Weapon: Music 

Where the Hell is Matt? 2008 (2008)

Sony BRAVIA – Balls (Hi-Res) (2005)

The T-Mobile Dance (2009)
T-Mobile saw great success with this video with no product integration. They were simply, and powerfully, the source of the content that makes us smile.

Cadbury’s Gorilla Advert Aug 31st 2007 (2007)
This just might be a gorilla that really knows how to play the drums.

Will It Blend? – iPhone (2007)

The Extreme Diet Coke & Mentos Experiments (2006)
One of the many copies posted of our original viral video. The primary version was posted on, which is no longer available.

Disneyland Musical Marriage Proposal (2009)
The YouTube description: “A magical moment happens on Main Street, U.S.A. when a young man proposes to his girlfriend on a Summer evening in Disneyland® Resort.”

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